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SAT阅读模拟题之firms

2013-01-08 00:00:00来源:互联网

  下面为大家整理的是一篇关于firms的SAT阅读模拟题,后面附有相关题目和正确答案。SAT阅读考试中的文章阅读在题目的设置上非常有特点,大家一起来看看详细内容吧,看看有哪些题目是特别的。

  Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services) have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expectand what the firm will do if it fails to fulfill these expectations. Particularly with first-time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is difficult to obtain through referrals and word-of-mouth. However, an unconditional guaranteecan sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law-suits or medical procedures will have guaranteed out-comes. Indeed, professional service firms with outstanding reputations and performance to match havelittle to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick.

  1. The primary function of the passage as a whole is to

  (A) account for the popularity of a practice

  (B) evaluate the utility of a practice

  (C) demonstrate how to institute a practice

  (D) weigh the ethics of using a strategy

  (E) explain the reasons for pursuing a strategy

  2. All of the following are mentioned in the passage as circumstances in which professional service firms can benefit from offering an unconditional guarantee EXCEPT:

  (A) The firm is having difficulty retaining its clients of long standing.

  (B) The firm is having difficulty getting business through client recommendations.

  (C) The firm charges substantial fees for its services.

  (D) The adverse effects of poor performance by the firm are significant for the client.

  (E) The client is reluctant to incur risk.

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本文关键字: SAT阅读

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