SAT写作素材积累：商业

2018-05-18 14:39:00来源：网络

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　　Discriminating services may cause misunderstanding and unpleasant result. The best example is Toshiba, one of the largest Japanese companies. In 2000, the Company announced that among notebook computers it produced, one model had serious defect. Users in North America could choose either replacements with an upgraded model or full refund. However, no such offer for users in China. Chinese users were outrage at the company’s discrimination and refused to use any of Toshiba’s notebook computers. What the company lost is not only the temporary revenue but also the consumer’s confidence, which contribute to the long-term success of the company.

　　The goal of private corporation

　　Compared with government officers, private corporation managers must pay more attention to efficiency and effectiveness of their decisions. Normally, maximizing profitability is not the primary goal of government owned enterprises and governmental planning, so that many unrealistic decisions may be resulted. It is the hidden reason that many government owned enterprises become profitable after the privatizations.

　　SEGA

　　Traditionally, the first firm to commercialize a new technology has benefited from unique opportunity to shape product definitions, forcing followers to adapt to a standard or invest in an unproven alternative. Today, however, the largest payoffs may go to companies that lead in developing integrated approaches for successful mass production and distribution. For example, SEGA, producer of Saturn, was the first company to develop home video game machine commercially, but Sony Entertainment INC., producer of Play Station, proved to be more successful at forming strategic alliance with other producers and distributors to manufacture and market its hardware and software. Because consumers had more choices on Play Station’s games, they seldom bought SEGA Saturn. By the end of the 1990’s, Play Station dominated the home video game market while SEGA Saturn was no longer in production.

　　Financial and Economic Crisis

　　The financial crash of October 1987 and the Asia Economic Crisis in 1998 demonstrate that the world’s capital markets are more closely integrated than ever before and that events in one part of the global village may be transmitted to the rest of the village—almost instantaneously.

　　AutomationThe fact that in many corporations employees are being replaced by automated equipment in order to save money does not mean our lives are becoming worse. After all, it is the automation that boosts the industrial revolution, which in turn, creates thousands of hundreds more positions than in the past. If the corporations cannot improve its profitability, many more people will lost their jobs ultimately.

　　International economic environment

　　As the economic role of multinational, global corporations expands, the international economic environment will be shaped increasingly not by governments or international institutions, but by the interaction between governments and global corporations.

　　CSR policy

　　Traditionally, people think that companies are set up for making profit, not for saving our planet. Today, however, more and more multinational companies adopt the Corporate Social Responsibility Policy (CSR policy). These companies pay more attention to the social problems, from employee minimum wage to environment issues. On the one hand, these companies do not want people to protest in front of the office buildings; on the other hand, a good public image does help the companies promote their products to consumers.

　　Interview

　　The interview is an essential part of a successful firing program because with it, job applicants who have personalities that are unsuited to the requirements of the job will be eliminated from consideration.

　　制度

　　One need look no further than the collapse of Enron, once the biggest energy firm in America.

　　Skilling, the former CEO of Enron, encouraged the employees to take action without notifying their bosses. Gradually, the employees tended to be in defiance of the normal company regulations, and could freely, maybe arbitrarily, do as they wished to, leaving the authorities of the managers in the dust. Obviously, when the behaviors of the employees were out of control, the efficiencies of the companies would be lowered.

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